We started this week by spending two days at the museum getting introduced to the brief and engaging in a series of workshops. I went to the museum recently so I am already familiar with collection but we also received a tour. Below is an image of one of the tasks that we were told to do during one of the workshops. The workshops did feel a little repetitive as they all started with the same introduction. The film students weren’t that distracting although I do think that they could’ve improved the efficiency of their set up maybe with better communication. We were told that the resources we made during the workshops would be used for the titles and credits. This is a little concerning for me as I have no idea how these are meant to be incorporated.
The four workshops were:
- Brand Evolution
- Gender in Advertising
- Sustainability in Packaging
- Customer Profiling
We then had a session where we chose which film we wanted to work on and formed teams based on that. I decided to do Gender in Advertising because I think it will give us lots of visuals to work with and also a clear idea of the workshop that we are trying to represent. As a group we scheduled a teams call for Friday to discuss any ideas and to start working on the style frames for Monday. In the mean time we started generating some ideas around the project and what we would like to incorporate into it. It’s somewhat hard to imagine it as we don’t have access to the filmed footage yet, so I kind of just tried to figure how we could visually represent gender in advertising.
We then had our teams call where we discussed our ideas and decided on what we wanted to present on Monday. Unanimously we agreed that at this current moment in time we did not have full clarity on this project as we were missing some of the vital assets needed to be considered within the design. We decided to collate together all of our mood boards to present on Monday And then once that meeting has happened we will then start experimenting visually with what we want it to look like. During this time we also scheduled two more calls for before and after Monday’s meeting. Independently My plan is to wait for Monday’s meeting And then start physically experimenting with some of the imagery Both physically through stop motion and digitally through After Effects to get a range of experiments.