This week I prepared for the session by looking at the first sprint task. We have 2 weeks to complete this short project and I got to choose between 2 different options and ultimately I chose option B which is outlined in the image below. I chose this one because It aligned with what we did in our last session and I wanted to expand on that as I enjoyed the task.
I then looked at the marking scheme for the sprint so that I could identify what I should aspire to and include in order to meet the requirements of the task. This then helped me set out what steps I needed to take so that I could start a document where I can collate all of my research and outcomes. Then once I have decided which brand and new market I wanted to focus on I can start researching into them individually.
In this weeks session we talked about cultural differences in communication when co-creating. We were given the tasks to “Reflect on the cultures represented in your breakout session: which differences regarding the communication do you need to consider for your co-creation process? (suggestions, moderation, feedback). In our breakout group it was just 4 Canadians and me so we didn’t have a wide variety of cultures to consider but it meant that my contributions were highly valued. I do think that there’s lots of similarities between Canada and the UK and so it was good to get to hear some groups present at the end as it allowed me to hear from different cultures and experiences. I do think this task was very complex because our personal communication preferences sometimes differ from what the stereotype of the culture would be.