I started this week by finishing the first sprint and then reviewing it against the brief and marking criterium to make sure that I had completed the entire task to a good standard. I quite enjoyed this task as it built upon what we had been learning in the online sessions and allowed me to apply it to something that interests me. Personally, I am interested in the use of social media as an artist so this sprint made me consider approaches to my own practice to consider global reach and aligning to different geographical audiences.
This weeks session was about immersive experiences and we shared different immersive marketing and experiences that we have interacted with in our own lives and countries. We were then tasked with choosing an existing brand or identity and create an immersive experience that incorporates different ways of immersing the audience. We chose to do Lego as it exists internationally and has a wide audience. I felt like we all brought different ideas to this task which helped us to create an experience that aligns with their brand and that is targeted to their audience. I quite enjoyed how we all collaborated together on the slide to provide ideas, images and compositions. It opened me to the endless possibilities that can be harnessed when marketing for a brand and how these experiences are developing with modern technology. Afterwards I answered the manifesto questions reflecting on the experience.
Later in the week we were given the choices for the second Sprint that we must complete and so to get ahead I read through them all and ultimately chose to go with option D. I started similarly to the last sprint by creating a project document and outlining the different aspects that I need to do and include.