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Blink Ink

Blink Industries Brief – Week 1+2

Today we got our brief from Blink Industries, and in all honestly from the presentation I was anticipating us having to pitch a game idea rather than animate a logo. The brief is on one hand quite restrictive and precise in what we can and can’t do but knowing because of the mid project review I think it’s best to take a risk and go bigger and then refine it down after receiving feedback. I started by researching into the company and the game that we are designing for, this also involved me playing the demo for the game to get first hand experience.

Then I started generating ideas based on the different seasons, I tried to do many variations as the first ideas are usually the least unique. Personally, I tried to not have a bias towards one season as I like a challenge and then it shows which season I have the most ideas for. Some seasons were harder than others to create ideas for. Doing this mind map did make me realise the limitations of the brief as to whether the logo must always be in frame or be visible at all times as the hardest thing to do was think of ideas that could seamlessly loop.

Because we are working in teams for this project and I wasn’t there to join a group in person, I decided to email and reach out to my potential teammate to confirm that they are still happy to form a group because the other person who was meant to be in our group joined another team. I know that I am not available later this week and so it would be best to make a start on this project now before our progress tutorial next Tuesday.

I started by filling out our Production Template with the relevant information, I can see how this can be useful when working as a team to know everyone’s availability and tasks. When looking at what everyone else in my team had already done, I noticed that were focusing on the design and colours of the logo and less about the motion and so I decided to continue focusing on that aspect individually. I then started to draft animate some mock ups of the motion of the logo to present to my team.

As a team we decided to have a call to discuss our ideas, how we wanted to divide the workload and who should focus on what aspect. We agreed that we liked the current logo design and our aspects of movement. We then decided what we wanted to achieve by the midpoint review next week. We wanted to have the roughs of each element completed so that we can show what the design will look like without committing too much in case we have to change things. I started by mapping out the timing for the bouncing ball. Given that it needs to loop in two seconds there’s not much room to play with the timings of up and down, plus the letters underneath will need to add the squash to which is for someone else to do but I will remind them.

Then I added a rough beachball design to the bounce template and added some rotation to the ball. and this is what I will be contributing to the group as this is the rough done.

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