For my SIPS project, I tailored it to the Creative Conscience awards briefs which explore finding creative solutions to solve or improve issues such as climate change, health and wellbeing, and inclusivity. I wanted to find a way to incorporate one of these topics with animation and my interest of social media. I filled out the SIPS form for this project.
In November we had a session with Zoe about how to instil our values into our work which involved a couple of tasks that helped us identify what we value and what we contribute as an individual.
I had to identify one idea for the Sips project so I spent some time researching into both topics and considering which one would wok best. I considered which would give me more potential and resonate more with an audience to have the biggest impact. In the end I decided to go with climate change. I then went back to the original SIPS form and edited it to reflect my chosen idea. Next I started to Mind map out some Ideas for this Project related to the issues of Climate change.
To start with I looked at examples of my theme and process that already exists on social media so that I can build an understanding of what already exists and how I can create something new. I found that I really like the animated climate change stories by Greenpeace as they focus more on storytelling rather than infographics.
Climate Change Can Feel Huge. Start Small. Green Heart Animation Show The Love 2022: https://youtube.com/shorts/94Dg4aSwjBA?si=7tv6d28V57wNJoCB
Climate change (according to a kid): https://youtu.be/Sv7OHfpIRfU?si=7hWUdeA6GvOalwgu
Wisdom’s wise words on ocean protection – Greenpeace: https://youtu.be/JREYxnesAGA?si=NsfJWvT_ulJ5192b
Sanctuary: A Fish Tale of Ocean Survival: https://youtu.be/EQKf1hoHQfQ?si=22Xk1cc7ZM-SDnLy
I got the opportunity to share some of my ideas at our session and hear from others. It was interesting seeing which topics others had chosen to focus on and how they were going to incorporate it with their practice. I also got feedback on my idea which was to get in contact with the UAL Climate Emergency Network about potential events or collaborations, think about collaborating with a sound student, It can be posted on social media by me, DPS and UAL social media accounts. I also wanted to see if there was any climate change specific animation festivals that take place around next year April / May time that I might also be able to submit to.
Then I started researching into my idea so that I can build off of factual information and use it to inform my design and plots. This way I will have a solid base for my pitch for Creative Conscience. I kept track of all of my sources of research and inspiration In this document which I will continue to build as this project develops.
I then started creating mood boards to gather images to use as inspiration as well as include in my pitch to help give the viewer an estimate at what they could expect. I looked at both real images and style inspiration from art that already exists.
I also watched some episodes of Our Planet for further inspiration. Our Planet is a British nature documentary series made for Netflix. The series is narrated by David Attenborough in collaboration with the conservation charity World Wildlife Fund (WWF). The series focuses on the wildlife and natural wonders of eight different ecosystems, and has been noted for its greater focus on humans’ impact on the environment than traditional nature documentaries, focusing around how climate change impacts all living creatures.
In order to start creating my pitch document for my SIPS project by following the guide we were given, using a template and incorporating some of the research and visuals I have found. I watched a couple of YouTube video’s about building a pitch deck and pitching to an audience to get some advice.
Preparing an Animation Pitch Deck & Presentation: https://www.youtube.com/live/HVC8G6Cn9xg?si=IeLaRe7yRMAmQPkc
The Art of Pitching: https://youtu.be/UWq8RPyFxQI?si=UE8DVvEG3WPi40_4
My next steps are to create my pitch presentation, contact the UAL Climate Emergency Network and rehearse and practice my pitch in preparation for when we share for feedback.